Google launches charity app to funnel $1 at a time toward good causes

Google has officially launched One Today, an Android app that puts the spotlight on great  charities and lets you give $1 at a time.

The whole premise helps to eliminate a few roadblocks that stand between your  money and deserving nonprofits.

First, it takes away the decision of exactly how much to give. With very few  exceptions, most Android users have a dollar and are more than happy to give it  to causes they can support ideologically.

Second, it gets rid of “analysis paralysis” — the inability to choose a  charity precisely because there are too many to choose from.

And third, it helps to take care of some of the research behind finding great  causes in the first place.

Also, instead of giving to a nonprofit as a whole, you donate your dollar to  fund a nonprofit’s specific project.  Nonprofits can create projects in about 10  minutes, and the more people share the project, the closer it comes to being  fully funded.

The app has been in a limited pilot test for a while, but this week marks its  general availability to all Android users.

Here’s what it looks like:

  • Google One Today
  • Google One Today
  • Google One Today

“We’re amazed by the great work nonprofits do on a daily basis to make the  world a better place, and we’re thrilled to provide a new platform which helps  [nonprofits] to tell your story to users who care about the same important  things that you do,” wrote Googler Maya Amoils yesterday on the company blog.

“We look forward to continuing to improve the One Today experience and to  growing our dynamic community with incredible nonprofits.”

Serving the Best Business Results on the Web

OnServe Online RevolutionUsing one agency for all of your eMarketing requirements saves you time and money – manage one relationship, hold one company responsible!

Today’s “always-on” consumers require an “always-on” attitude, with an eMarketing Solution that will meet the needs of this constantly evolving and CONSTANTLY demanding market sector. eMarketing activities tend to be fast-paced with quick reactions to unprecedented changes that affect the behavioural patterns of your audience – sometimes this is economic activity or sometimes this may be a new social media platform with instant popularity.

OnServe© from Online Marketing is a Business Solution that ensures that your company is giving eMarketing the focused attention that it requires, whilst you get on with the things that you’re good at.

In short, OnServe© generates the incoming enquiries and allows you the time to look after the clients once they’ve arrived at your door.

OnServe from Online RevolutionThe important thing to know when managing a new online marketing campaign is that what works for one company, may not work for you. There is no short-cut to online marketing success. We spend time with our new clients, evaluating their online marketing strategy, analysing their web presence, strengthening weaknesses and identifying which of our core services would best suit their requirements. OnServe© expert services include:

  • AdWords
  • Social Media
  • Websites
  • Optimisation
  • Email Marketing

A successful eMarketing campaign provides a return on the investment made. Therefore, it is important to keep costs under control and have a setup that is easily scalable to specific business activities at any given time. Outsourcing your eMarketing department means that you secure good results at a lower cost to your company! For more information on our Online Marketing Services see our earlier blog.

Contact us today for a free OnServe© consultation.

http://www.online-m.com/onserve

UK : 0871 987 1730

DE : 0711 268 99733

ES : 951 203 987

Columbia: 5713819258 (09.00 – 11.30)

Controlling your Business Credits and Debits with OnCollect©

The success of your business relies on your clients paying for the service that you provide. Yet so many of us feel awkward or embarrassed when requesting the payment of pending invoices. This is often due to the conflict between the give and take that is required in a working relationship and the more direct approach required by accountancy personnel. These two departments perform very different tasks and therefore the person who is good at business development is rarely effective when dealing with accounts payable.

OnCollect© relieves you of this juxtaposition.

OnCollect from Online Revolution Business SolutionsOur professional Business Service means that you can outsource your receivables sales ledger and, instead, concentrate on the tasks that you excel at within your company.

There are many advantages in this approach to business that include: getting paid more quickly, improving cashflow, reducing DSO and maintaining personal customer relationships.

OnCollect© not only handles this important sector of your day-to-day business life without fuss and with maximum efficiency, but we also communicate with you on a regular basis so that you are always 100% informed as to the status of your company accounts. The OnCollect© management system provides live report stats so that you can follow our progress at any given time.

Of course, OnCollect©’s outsourced Business Solution also operates in English, French, Spanish and German meaning that wherever in the world your clients may be based, we can converse with them directly and without barriers or misunderstandings.

Contact us today for a free OnCollect© consultation. http://www.online-m.com/oncollect

 

UK : 0871 987 1730

DE : 0711 268 99733

ES : 951 203 987

Columbia: 5713819258 (09.00 – 11.30)

Online Marketing provides the latest in Contact Centre Solutions

Whether you are an IT consultant, a real estate agency, a hardware provider or a hairdresser it is imperative that whoever is operating your telephone lines portrays the correct image of your company. They must be knowledgeable, informative, polite and, of course, they must speak your clients’ language. OnGenerate© from Online Marketing can quickly and easily provide this service of the highest standard.

OnGenerate from Online RevolutionLocating the right staff members for your reception, telesales or customer support team can be a time-consuming and costly activity…

…or, you could look to outsource this task to a contact centre solutions company with a fully trained team of telephone operatives specialising in your business area. Not only does OnGenerate© from Online Marketing Business Solutions take the ongoing chore of managing your telephone operatives off of your shoulders (relieving you of the additional stress of human resources), but it also ensures that your clients always receive the warmest welcome from someone who really understands their needs.

  • No incoming calls will ever be missed & all incoming enquiries will be answered efficiently and effectively.
  • All clients will speak with a representative in their own language providing a higher level of customer satisfaction and avoid any communication barriers.
  • New leads can be generated and training can be provided to increase closure rate once transferred.

OnGenerate© from Online Marketing Business Solutions is here to serve your changing needs at any given moment

OnGenerate© is fully scalable which means that you can contract anything from 1 receptionist to 100 contact centre operatives, or more. Should your incoming enquiries suddenly increase at any stage and for any reason, we can increase the resources dedicated to answering your calls. On the contrary, if you choose to cut back your business outgoings at any time, then you have the flexibility to downscale as required without having to worry about timely/ political staffing issues.

OnGenerate© includes:

  • Virtual Receptionist
  • Callback
  • Outbound Sales Representatives
  • Inbound Sales Representatives
  • Bespoke Sales Training and Support

 

Contact us today for a free OnGenerate© consultation. http://www.online-m.com/ongenerate

UK : 0871 987 1730

DE : 0711 268 99733

ES : 951 203 987

Columbia: 5713819258 (09.00 – 11.30)

Credit Collections – Doing it the right way

Credit Collections – Doing it the right wayCredit Collections executives will often complain that daily life becomes a battle with frequently unsatisfactory results for both parties. However, Online Marketing knows that much of this stress can be avoided if the process is handled well from the beginning. Services such as OnCollect© provides:

  1. Clear Communications
    The Office of Fair Trading states that debtors should be treated fairly with transparent dealings and consideration. It also advises that clear and effective procedures are established from the outset. But many companies struggle to keep on top of their pending invoices – the simple tasks of sending the paperwork on time, allocating suitable payment terms and maintaining correct and regular communications until payment is made can often become problematic.OnCollect© from Online Revolution
  2. Thorough Reporting
    From the moment that a sale is made, the collection team should be aware of the pending amount so that the data can be processed, scheduled for follow-up and applied to future financial forecasts. Online Marketing Business Solutions manage this with a system that provides live report stats meaning that both the Online Marketing credit collections professional and the client are aware of the exact status of an account at any moment.
  3. Dedicated Professionals
    Whilst many companies still lump incoming and outgoing accounts into the one department, experts now know that it is important to allow your staff to specialise in what they do best. The skills required for these two basic business tasks are very different. Online-Revolution knows that financial efficiency can be greatly improved when credit collection is outsourced. Our expertise and dedicated customer service could transform your company accounts and the overall success of your business.

OnCollect© from Online Marketing has witnessed the VAST improvement that an outsourced and dedicated credit collections service can have on a business’ incoming cash flow.
Contact us today, for your free consultation (T) 0871 97 1730
or visit our website www.online-m.com for further information.

The Benefits of Outsourcing

– 3 Ways that Online Marketing can help you to grow & save money!

Outsourcing has always been a common business practice for large companies. But today, smaller companies are also seeing the advantages of outsourcing day-to-day tasks that would benefit from a little specialist attention!

We now list the top 3 advantages of outsourcing some of your business requirements to Online Marketing Business Solutions – effective solutions for businesses large, medium or small.

  1. Value for money. Outsourcing enables companies to manage their business requirements on an “as required” basis. That means that you do not have to deal with the pressures of a large staff nor the additional costs that are accrued with providing contracts, covering social security, sick pay, holidays, medical benefits, etc. You pay only for exactly what you require and if your requirements change, you have the flexibility to adjust your agreement accordingly.Online Revolution Outsourced Business Solutions
  2. Business Focus. One of the most common complaints of any business is that the management spends too much time dealing with ancillary tasks. This leaves them with no time to actually focus on the core activities that make them money. Outsourcing these additional activities means that you can relax in the knowledge that whilst you’re making money doing what you do best, Online Marketing Business Solutions’ specialists are managing the rest of the business needs.
  3. Continuity. Staff turnover is a concern for any company. When only one member of staff is taking responsibility for a fundamental business requirement, they will always possess key knowledge that is rarely shared with the rest of the team. Should that member of staff leave or become ill, the company can be left in a vulnerable position. Outsourcing avoids this problem as all information is contained within a secure system, providing all relevant historical data that can be provided in report format as and when required. You are no longer beholden to one person.

Let Online Marketing Business Services be part of your team. We provide professional business assistance whether you need to:

  • sell/ brand a product
  • a contact centre team
  • Credit Control assistance
  • International Lead generation
  • Marketing
  • Customer Services or Training

Online Marketing Business Solutions has an affordable package of outsource services to suit your every need!

Contact us today for a free consultation. http://www.online-m.com

 

What Google did for Christmas … and New Year…

On December 21st Google rolled out their latest SEO update. Then they rolled out another a little less than a month later. This is the 24th change to their “Panda” algorithm that was first launched on February 24th, 2011 (the programming code that is used to identify websites and arrange them in a particular order on the search engine).

Why are these Google updates in important for your business? Well, because it is nice to have a website, but can anyone actually find it? Online visibility is essential when trying to attract new, unique traffic. And google holds 67% of the search engine market share so staying within their favour, acts in your own favour

Your website needs to rank as highly as possible in the search engine results pages (SERPs) for the most common search terms that are specific to your business. If you manage that, you’ll also manage to generate larger amounts of traffic, improve product visibility and boost brand awareness. The desired result of all of these activities is an increase in enquiries (therefore, sales).

Google themselves encourage you to focus on your website content so that you look (and therefore, they look) as sophisticated and as relevant as possible for Google surfers. But Google also warns about the importance of selecting a knowledgeable SEO manager, “make sure to research the potential [SEO] advantages as well as the damage that an irresponsible SEO can do to your site”.

Online Revolution for SEOUsing an agency like Online Marketing saves you time and money by managing just one relationship for all of your online marketing needs, holding one company accountable while enabling you to concentrate on running your business to its full potential.

What should you be considering when reviewing your SEO requirements? Well, the basics are quite straightforward really.

  • Look at the structure of your website.
  • Look at your text. Is it well written?
  • Does your site portray your experience and knowledge in your industry?
  • Have you considered keywords?
  • Have you signed up to google’s support tools such as analytics and webmaster?

Of course, good SEO work can range from getting the core requirements right to a dedicated google marketing strategy that will start to see you move up the search engines listings. The first thing to do is to consider your aims and ambitions and then to set an available budget. Companies such as Online Marketing can assess your goals and advise you on realistic expectations.

SEO for google is a constant requirement. Whilst initial setup is more timely, there are weekly/monthly reviews and activities that should be completed if your business is to stay atop of the listings (as google updates their algorithms, so must you update your SEO activities). And the best results are attained with other complimentary online marketing activities such as adwords, email marketing or social media campaigns.

For further information on Online Marketing’s full range of online marketing services, please download our brochure:

http://www.online-m.com/download

 

Key Online Marketing Tips for 2013

The online marketing industry will continue to change at a rapid pace throughout 2013. A number of new platforms will be released, but the success or fail of each is unpredictable due to the viral rollercoaster that we are now very familiar with.

However, as the term “always-on” is coined in the marketing industry, the pressure to keep up with marketing demands heightens. Online Marketing recommends a few key aspects of any good online marketing campaign, whatever else the next 12 months brings.

1. Social Media Marketing

A good social media campaign can work for every single type of business. And if you’re in any doubt, just look at the variety of business-types within the top spenders list. Each of the following literally dedicates billions of pounds to marketing campaigns on sites such as Twitter, Facebook, Linkedin, Tumblr, MySpace and Pinterest; Kellogg’s, Dell, eBay, Toyota, Walt Disney, Verizon, L’Oreal.

Social media is a phenomenon that cannot be undone (though new contenders will continue to try and outdo it!). The power of free speech online is too great and there is a sense of choice for the visitor or viewer that is impossible via television, radio or print media. Contact Online Marketing for specific information on how to perfect your social media campaign.

2. Inbound Marketing

Marketeers are feeling a mounting pressure to become more sophisticated in their marketing efforts. Continual interruptions to potential customers’ viewing or surfing is certainly not de rigueur. Instead we seek opportunity for “natural” product placement or mention, a technique that tends to have a higher response rate.

3. Mobile Marketing

The average consumer today is predicted to spend 50% of their time accessing the web via a mobile device. Traditionally that means that 50% of the marketing budget would be allocated to mobile online marketing. However, depending upon your specific industry, this might not be enough. Mobile onliners tend to have a higher “impulse buy” rate and the immediate response to marketing efforts is often a lot more powerful.

In addition, the growth rate of mobile online access is expected to heavily outweigh desktop access. So, to be ahead of the game, make sure that you know what your mobile marketing strategy is. Contact Online Marketing for more information.

4. Content

The days of content duplication and keyword repetition are now firmly in the past. Google will penalise you or, in severe cases, drop you from their listings entirely. High level copywriting now reigns King. Whatever your online marketing activity, your text needs to be clear, concise and correct. Not only does Google take note but so do your customers.

5. Design

If you are working within a competitive industry, sometimes the easiest way to put yourself ahead of the rest is with a really sharp look. Clients respond to a company that cares about their appearance. And it is here that trust and liking can be secured with the people that matter the most. Of course, there are always incidences of companies that have gone too far down this route. Style and substance should always be balanced and key messages should never be lost amongst a pretty picture.

Online Marketing can review your online marketing requirements for 2013 and make some simple suggestions that can transform your income for the year ahead. We believe in covering the basics and getting them right.

 

For more online marketing advice, please visit: www.online-m.com

 

Small Social Networks Are On The Rise

There’s no doubt in anyone’s mind that when it comes to social networks, Facebook reigns supreme.

However, after eight years of unprecedented growth and the accumulation of enough clout to make a significant and indelible imprint in the world for decades to come, the company that is going public on Nasdaq is now beginning to face competition from so-called “disruptive technologies.”

What are these you may ask?

They’re smaller social networks like Instagram, (Already bought by Facebook) that allow you to socialize within a less public network.

Although it seems counterintuitive, it’s not.

People still like the medium that social networks provide for sharing pictures and life updates but it now seems they’re seeking to do it within more confined parameters these days.

And more and more, they want to do it using their mobile devices.

Because what you want to share with your best friends rarely coincides with what you’d like to share with your co-workers, these new smaller social networks are springing up almost daily to cater to the desires for more private and selective sharing.

The new social networks, by virtue of their not having reached the scale of Facebook, give users a feeling of greater privacy, and it’s precisely that which invites a more relaxed sharing.

Let’s face it, no one really wants to keep meticulous track of who has access to what on their Facebook profile and with that in mind we’ll be taking a closer look at the new social networking options available to the more private socializers amongst us in more depth over the coming weeks.

See you all then.

Optimizing Your Blog Content

And so to close up our Blogging for Business series we need to look at optimizing your blog content for the search engines.

Your blog won’t be very helpful to your business or your readers if they can’t find your new content.

You need to make sure your blog is discoverable and you need to make sure that when you add new content, your regular readers immediately know about it and will be able to find it.

Here are four of the most common ways to make sure your blog content is easily discoverable.

1. Make your blog easy to find by linking to it prominently from your company’s web site and including your blog’s URL in your email signature, on your business cards, and in all your sales and marketing material.

2. Use a full RSS feed and make it easy for your readers to find and subscribe to. (The goal of a good business blog is to get read, not boost page views)

3. Use social media networks like Twitter and Facebook as a way to let your fans and followers know when there is new blog content, and make it easy for your readers to share the content with each other through the social media channels and email.

4. Optimize the blog for search engines by putting relevant keywords in post titles and URL slugs and write about the things that your customers are most likely to be searching for (but avoid sounding artificial simply so you can stuff some more keywords into a post).

And Lastly but probably the most important and useful blogging tip I can give to anyone is to be patient and don’t expect too much, too soon.

Blogging isn’t a sprint, it’s a marathon.

Your blog won’t be an overnight success, and for the first few months it might feel like you’re writing just for yourself.

It can take time to build up your readership and have a regular community of people who participate on your blog.

Don’t expect immediate returns from your blog and do expect to put in a lot of time and hard work.

Set yourself attainable goals and realize that you’re in it for the long haul.

Don’t give up in the first three months, you really need to give it at least a year of regularly putting out quality, original content and make sure that your blog is easy to find, and that your readers are able to easily comment and share your posts with others.

There’s a few short tips to get you started Blogging for Business.

I hope you have enjoyed this short series and found it useful.

Next week we’ll be looking at Google again and their latest search engine updates.

See you all then.