The New Facebook – Love it or Hate it, It’s Here to Stay!

In this day and age with technology constantly evolving it seems we are inundated almost every day with new features, new interfaces and improved designs that can sometimes make your head spin.

Facebook is no exception and has made a lot of changes over the past year and just recently made some major modifications to its features.

Whether you’re a fan or not they are here to stay.

One feature that Facebook has changed recently is its news feed layout. Before you had two feeds: the “Top News” and “Most Recent News” but if you only logged in occasionally you wouldn’t see anything that had happened a week ago.

Now the most interesting stories will always be displayed at the top so you won’t have to worry about missing anything important.

Prior to this change, you had to scroll down quite a bit to see what had been posted the day before. If your business relies heavily on social media, then this is labour intensive. Now with the new customizable news feed it will save you a lot of time in the long run.

Next week I will be looking at the new subscription feature.

See you then.

Is your site ready for the mobile market?

Carrying on from last week’s article about the emerging mobile device market here as promised is a couple of things you can do to make sure your site is mobile friendly.

If your business relies on the internet to generate revenue, then it is critical that you make adjustments to accommodate mobile customers.

A lot of people don’t realize that iPads and iPhones will not play Flash video without a special application that you need to download so if you have a lot of videos on your site that use flash, you may want to post a link to the application on your site so that your iPad and iPhone users can install it and view your videos.

Another tip is to resize and compress images for the small screen to ensure fast page loading and eliminate any images that are really unnecessary.

Of course, that is just two examples of how you can create a mobile-friendly website.

There are a lot of things that can be done to make viewing your site an easier and more enjoyable experience for mobile users, just visit Google and search “creating a mobile friendly website” or something similar and you’ll find a wealth of information on the topic that will help you identify things you may or may not want to change.

I received an interesting email last week regarding “How do you feel about Facebook’s Facial Recognition Program?”  I will be answering it here next week.

Please keep your queries coming in and I will try to answer as many as possible here on this blog.

See you all next week.

Is The Mobile Market Killing Traditional Websites?

Mobile Marketing is the latest hot topic online so I thought with the growing numbers of internet-capable mobile devices I would take a brief look over the next couple of weeks at how the mobile market might affect traditional websites and what you can do to take advantage of the growing number of mobile users accessing the internet today.

For the first time ever, companies are shipping more smart phones than computers and the fact that Google recently bought mobile giant Motorola could be a good pointer that mobile marketing will be the future niche for promoting your business.

I am often asked buy companies whether they need to change their websites and Facebook pages to accommodate mobile devices and the answer is going to be a bit different for everyone.

A good pointer as to whether you should be making changes is to check your traffic stats. If a significant portion of your traffic comes from mobile devices then you probably should be looking at what you can do to make your sites more mobile friendly.

If only a small amount of traffic is mobile then changing your site probably isn’t going to be worth your time just yet.

Either way, with the internet changing so rapidly and everybody’s needs being different, you are always safer to get some expert advice from a reputable company who can advise you on the latest trends and offer you the best digital marketing strategy to suit your individual business needs.

Next week I’ll be giving you some tips on how to make your site mobile friendly and looking at how to link it all together with a good social network marketing plan.

Google Voice in 38 Languages

Search giants Google are constantly looking for ways to make connecting with other people easier and now reaching the people you care about is even easier with Google Voice.

Google Voice is now live in 38 languages and you can make low rate calls to over 150 destinations right from inside your Gmail account.

Last year people in the America could already call mobiles and landlines from within Gmail and now it is also available to people all over Europe.

Calling credits can be brought in Euros, Pounds, Canadian Dollars and U.S. Dollars and as there are no connection fees you only pay for the time you talk and to help reduce the cost of staying connected Google have also lowered their calling rates to over 150 destinations around the world.

Calls to mobile phones in the U.K. Spain or Germany are only €0.08 per minute and landlines are only €0.02 per minute. To call a mobile in Mexico will only cost you €0.15 per minute and for €0.02 per minute you can call any phone in China or India.

Look out for a little green phone icon showing up on top of your chat list. (You will need to have the voice and video plug-in installed to use this service)

I have to wonder how Microsoft who recently acquired Skype feels about this latest move by Google.

Watch this space and I’ll keep you posted.

Understanding The Google +1 Button

The Google “plus One” (+1) Button in simple terms is a direct rival to Facebook’s Like Button.

When Facebook introduced their like button it was a huge success and millions of website owners around the world immediately placed the like button on their sites to improve their social media interaction and reach a wider audience within their markets. The practice spread like wildfire.

Each time a person likes a site using the Facebook Like button; the action is posted to that person’s Facebook wall and is visible to all their friends.

This is a viral marketing goldmine!

Because of the huge impact that the Facebook Like Button has had on the social media marketing scene Google want to do the same with their (+1) Button.

At the moment, you can (+1) your search results in Google search. This will tell Google that this search result was preferred over other search results for the keywords you entered. Given that Google has been searching for ways to improve its search results by providing users with better content, this should serve Google very well. The (+1) button will tell Google “I like this search result.”

Now here’s the exciting part!

Imagine your website has a (+1) Button that your visitors are clicking on. What do you think that tells Google about your website?

Yep, you got it, people like your content!

It’s still a bit early to know for sure, but rumor has it that these clicks will have an impact on your future search engine rankings (the more clicks you get, the better it is for your rankings)


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