Last week I mentioned search giant Google’s recent change to its search results with the addition of “Search Plus Your World.” And I promised to take a deeper look at some of the features. So here it is:
At the moment, Search Plus Your World is available to users signed in on Google.com in English and this new transformation makes it possible for them to find their own information on the web, including information about people they know and the content they’ve shared with them.
Google’s Amit Singhal wrote in a recent blog post announcing the major change, “We’re transforming Google into a search engine that understands not only content, but also people and relationships.”
Although the search giant began this change with the introduction of Social Search, it has now, through “Search plus Your World, added three new features:
Personal Results allows users to locate information specific to their community. This includes Google + photos and posts. So if a user wants to find information about a particular vacation destination they can use the web to search and learn from the experiences of their friends, including links shared by friends, such as restaurants, and activities enjoyed while on their vacation. Personal Results will include both the user’s information and those shared with the user, but only the user will be able to see these results.
Profiles in Search
With Profiles in Search users can now locate people they’re close to or might be interested in following both in autocomplete and results. This will allow users to find the person they’re looking for and connect with them straight from the search results.
People and Pages
People and Pages, The third and final feature will help users find profiles and Google + pages relevant to a particular topic or area of interest. It will also allow users to follow these people with a few simple clicks.
In addition to announcing the new features, Google has addressed the obvious concerns about privacy and security, since most of the personal information users will now find in search results will be of private photos and conversations and has assured readers that Search Plus Your World is secured by SSL encryption, the same level of security and privacy it has for Google +.
Search Plus Your World will not feature content from Facebook and Twitter, since these services don’t allow search engines to crawl them and store information.
Google wants to be transparent about how these features work, so search results will now be marked as; “Public,” “Limited” or “Only You” and by selecting one of two buttons on the upper right of the results page, users can view search results with or without personal content.
So that’s it for this week on the Online Revolution Blog.
See you next week with some more updates and the latest news in Online Marketing.