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OnServe Online RevolutionUsing one agency for all of your eMarketing requirements saves you time and money – manage one relationship, hold one company responsible!

Today’s “always-on” consumers require an “always-on” attitude, with an eMarketing Solution that will meet the needs of this constantly evolving and CONSTANTLY demanding market sector. eMarketing activities tend to be fast-paced with quick reactions to unprecedented changes that affect the behavioural patterns of your audience – sometimes this is economic activity or sometimes this may be a new social media platform with instant popularity.

OnServe© from Online Marketing is a Business Solution that ensures that your company is giving eMarketing the focused attention that it requires, whilst you get on with the things that you’re good at.

In short, OnServe© generates the incoming enquiries and allows you the time to look after the clients once they’ve arrived at your door.

OnServe from Online RevolutionThe important thing to know when managing a new online marketing campaign is that what works for one company, may not work for you. There is no short-cut to online marketing success. We spend time with our new clients, evaluating their online marketing strategy, analysing their web presence, strengthening weaknesses and identifying which of our core services would best suit their requirements. OnServe© expert services include:

  • AdWords
  • Social Media
  • Websites
  • Optimisation
  • Email Marketing

A successful eMarketing campaign provides a return on the investment made. Therefore, it is important to keep costs under control and have a setup that is easily scalable to specific business activities at any given time. Outsourcing your eMarketing department means that you secure good results at a lower cost to your company! For more information on our Online Marketing Services see our earlier blog.

Contact us today for a free OnServe© consultation.

UK : 0871 987 1730

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Columbia: 5713819258 (09.00 – 11.30)

Small Social Networks Are On The Rise

There’s no doubt in anyone’s mind that when it comes to social networks, Facebook reigns supreme.

However, after eight years of unprecedented growth and the accumulation of enough clout to make a significant and indelible imprint in the world for decades to come, the company that is going public on Nasdaq is now beginning to face competition from so-called “disruptive technologies.”

What are these you may ask?

They’re smaller social networks like Instagram, (Already bought by Facebook) that allow you to socialize within a less public network.

Although it seems counterintuitive, it’s not.

People still like the medium that social networks provide for sharing pictures and life updates but it now seems they’re seeking to do it within more confined parameters these days.

And more and more, they want to do it using their mobile devices.

Because what you want to share with your best friends rarely coincides with what you’d like to share with your co-workers, these new smaller social networks are springing up almost daily to cater to the desires for more private and selective sharing.

The new social networks, by virtue of their not having reached the scale of Facebook, give users a feeling of greater privacy, and it’s precisely that which invites a more relaxed sharing.

Let’s face it, no one really wants to keep meticulous track of who has access to what on their Facebook profile and with that in mind we’ll be taking a closer look at the new social networking options available to the more private socializers amongst us in more depth over the coming weeks.

See you all then.

Facebook Pages Change Again!!!!

Once again Facebook is moving the goal posts with “Timeline” arriving and a few new restrictions to Facebook Pages.

As of the end of march, cover images must be at least 399 pixels wide and price or purchase information, such as “40% off” or “Download it at our website” contact information, such as web address, email, mailing address or other information intended for your Page’s About section or references to user interface elements, such as Like or Share, are not allowed.

Calls to action, such as “Get it now” or “Tell your friends” are also not allowed anymore.

Profile Picture which will initially be the top part of your avatar, now must be square and at least 180px wide

Welcome pages and tabs still exist, but you can no longer default to land on any tabs.

Photos, likes and apps are now at the top of your Page.

Photos show in the first spot, but you can change the order of everything else so people see what matters most but you can’t land on your custom landing tabs anymore!

The main design is the same as your profile page and you can add posts at different dates in the past. You can also feature your post by clicking the star so it covers the width of your page, or you can hide it from your page altogether, but the really cool feature is being able to pin specific posts to the top, kind of like a ‘sticky’ post in forums.

There’s a brand new admin panel from which you can see your notifications, new likes, insights and the new private messages that people can now send you from your page!

From your admin panel you will also see the “Manage” button which gives you access to the main editing section of your page (Basic Info, Manage Permissions, Apps and so on).

Not much has changed in there apart from the Manage Permissions section which no longer has the default landing tab section.

Also from the admin panel, you can access Facebook ads, a function to share your page and to invite friends, plus access to Facebook’s help section.

The new design arrives on March 30th so make the most of it, because it’s coming whether you like it or not!

Will Facebook Ever Stay the Same?

Have are you getting on with the new improved “Smart” Lists for Friends?

This latest enhancement can be compared to the “circles” feature that Google+ offers.

On Google+, you can add people to various “circles” based on your relationship with them.

If you are a business, you can separate people into various groups such as current clients, potential clients, or colleagues. That way, you can choose to share information with certain groups of people.

Facebook now offers a similar feature that allows you to add people to various lists.

While this feature existed before, Facebook now has several predetermined “smart lists” that were created by analyzing your profile and basing them on your work or educational history. Friends are automatically added to co-worker or family lists so that you don’t have to spend time manually adding them.

With the “real time ticker” and transformed news feed, these new features have made Facebook a lot more complicated.

Evolutionary features such as the ability to share pictures, update your status, and chat live with friends make it hard to remember what Facebook used to be like.

While many people are unhappy about the recent changes, in the end, most of the enhancements will save us a lot of time. If time equals money, then this can only be a good thing.

In just a short period of time we will all get used to the new features, and most of us will probably grow to love them.

Though, it will probably happen just in time for it all to change, once again!

Facebook’s News Subscription Feature

Following on from last week’s article the Facebook news subscription feature gives you the ability to subscribe to news and control the information you see from friends or businesses.

You can now subscribe to see all updates, most updates, or only important updates.

Facebook’s blog explains it in more depth but basically, if you select to see all updates from someone, then you will see everything that person posts. If you select most updates, then you will see roughly the same amount of posts that you are used to, but if you select to see only important updates, then Facebook will only show you important highlights once in a while.

This new subscription feature allowing you to elect to see all the posts from certain people will obviously be more beneficial for businesses and can save you a lot of time as you won’t have to remember to check out various different pages throughout the day.

All the information you want to see will be automatically siphoned through your personal news feed and the “Live News Ticker” will give you real time updates from people as it happens live on the web.

With the live news ticker, if your friend comments on someone else’s status, you get to see it right away even if you aren’t friends with the other person without having to visit either page. Another useful bonus for businesses as now all your friends get to see your recent activity regardless of whether they visit your page or not.

As always they have the option to unsubscribe, but chances are if they are friends they will want to see what you’re posting or “liking.”

See you all next week.

The New Facebook – Love it or Hate it, It’s Here to Stay!

In this day and age with technology constantly evolving it seems we are inundated almost every day with new features, new interfaces and improved designs that can sometimes make your head spin.

Facebook is no exception and has made a lot of changes over the past year and just recently made some major modifications to its features.

Whether you’re a fan or not they are here to stay.

One feature that Facebook has changed recently is its news feed layout. Before you had two feeds: the “Top News” and “Most Recent News” but if you only logged in occasionally you wouldn’t see anything that had happened a week ago.

Now the most interesting stories will always be displayed at the top so you won’t have to worry about missing anything important.

Prior to this change, you had to scroll down quite a bit to see what had been posted the day before. If your business relies heavily on social media, then this is labour intensive. Now with the new customizable news feed it will save you a lot of time in the long run.

Next week I will be looking at the new subscription feature.

See you then.

How Do You Feel About The Facebook Recognition Program?

There seems to be a lot of mixed feelings regarding the Facebook Recognition Program and many of the millions of Facebook users today are questioning the changed security options.

The photo-tagging facial recognition program was developed because as Facebook put it:

“People love tagging their friends and family in photos, but we’ve heard that it can be a tedious process. Now you can add tags with just a couple of clicks directly from your home page and other sections of the site, using the same face detection technology that cameras have used for years.”

Facebook does not tag people in photos automatically, but prompts users to tag friends that the facial recognition system recognizes.

The service is opt-out in Facebook’s security settings as opposed to opt-in.

That aspect of the facial recognition feature and Facebook’s approach to privacy altogether is what is beginning to bother some people.

It does seem that Facebook is sharing personal information by default and most people feel distinctly uncomfortable about a site like Facebook not only knowing what they look like, but also using that information without their permission!

If you are concerned about Facial Recognition from Facebook, you can go into your privacy settings and change them. Click “Privacy settings” –> “Customize settings” –> “Things others share” –> “Suggest photos of me to friends” –> “Edit settings” and disable.

How do you feel?

Have you opted-out yet or are you happy with the Facebook Recognition Program?