Serving the Best Business Results on the Web

OnServe Online RevolutionUsing one agency for all of your eMarketing requirements saves you time and money – manage one relationship, hold one company responsible!

Today’s “always-on” consumers require an “always-on” attitude, with an eMarketing Solution that will meet the needs of this constantly evolving and CONSTANTLY demanding market sector. eMarketing activities tend to be fast-paced with quick reactions to unprecedented changes that affect the behavioural patterns of your audience – sometimes this is economic activity or sometimes this may be a new social media platform with instant popularity.

OnServe© from Online Marketing is a Business Solution that ensures that your company is giving eMarketing the focused attention that it requires, whilst you get on with the things that you’re good at.

In short, OnServe© generates the incoming enquiries and allows you the time to look after the clients once they’ve arrived at your door.

OnServe from Online RevolutionThe important thing to know when managing a new online marketing campaign is that what works for one company, may not work for you. There is no short-cut to online marketing success. We spend time with our new clients, evaluating their online marketing strategy, analysing their web presence, strengthening weaknesses and identifying which of our core services would best suit their requirements. OnServe© expert services include:

  • AdWords
  • Social Media
  • Websites
  • Optimisation
  • Email Marketing

A successful eMarketing campaign provides a return on the investment made. Therefore, it is important to keep costs under control and have a setup that is easily scalable to specific business activities at any given time. Outsourcing your eMarketing department means that you secure good results at a lower cost to your company! For more information on our Online Marketing Services see our earlier blog.

Contact us today for a free OnServe© consultation.

http://www.online-m.com/onserve

UK : 0871 987 1730

DE : 0711 268 99733

ES : 951 203 987

Columbia: 5713819258 (09.00 – 11.30)

What Google did for Christmas … and New Year…

On December 21st Google rolled out their latest SEO update. Then they rolled out another a little less than a month later. This is the 24th change to their “Panda” algorithm that was first launched on February 24th, 2011 (the programming code that is used to identify websites and arrange them in a particular order on the search engine).

Why are these Google updates in important for your business? Well, because it is nice to have a website, but can anyone actually find it? Online visibility is essential when trying to attract new, unique traffic. And google holds 67% of the search engine market share so staying within their favour, acts in your own favour

Your website needs to rank as highly as possible in the search engine results pages (SERPs) for the most common search terms that are specific to your business. If you manage that, you’ll also manage to generate larger amounts of traffic, improve product visibility and boost brand awareness. The desired result of all of these activities is an increase in enquiries (therefore, sales).

Google themselves encourage you to focus on your website content so that you look (and therefore, they look) as sophisticated and as relevant as possible for Google surfers. But Google also warns about the importance of selecting a knowledgeable SEO manager, “make sure to research the potential [SEO] advantages as well as the damage that an irresponsible SEO can do to your site”.

Online Revolution for SEOUsing an agency like Online Marketing saves you time and money by managing just one relationship for all of your online marketing needs, holding one company accountable while enabling you to concentrate on running your business to its full potential.

What should you be considering when reviewing your SEO requirements? Well, the basics are quite straightforward really.

  • Look at the structure of your website.
  • Look at your text. Is it well written?
  • Does your site portray your experience and knowledge in your industry?
  • Have you considered keywords?
  • Have you signed up to google’s support tools such as analytics and webmaster?

Of course, good SEO work can range from getting the core requirements right to a dedicated google marketing strategy that will start to see you move up the search engines listings. The first thing to do is to consider your aims and ambitions and then to set an available budget. Companies such as Online Marketing can assess your goals and advise you on realistic expectations.

SEO for google is a constant requirement. Whilst initial setup is more timely, there are weekly/monthly reviews and activities that should be completed if your business is to stay atop of the listings (as google updates their algorithms, so must you update your SEO activities). And the best results are attained with other complimentary online marketing activities such as adwords, email marketing or social media campaigns.

For further information on Online Marketing’s full range of online marketing services, please download our brochure:

http://www.online-m.com/download

 

Google+ Integrates With Blogger

The latest move to topple Facebook of its popularity podium by the up-and-coming social network Google+ is to integrate Google+ with Google’s blogging platform Blogger. And it also looks like Blogger profiles will soon be discontinued and replaced by Google Profiles which are now used by the Google+ Social Network.

There is also speculation that the Google+ integration will be used to introduce more social features that in the past were provided by Google Friend Connect.

Google Friend Connect, which offered social gadgets that could be embedded into personal websites and blogs, now seems to be obsolete since Google+ has arrived.

Google has already closed the Google Friend Connect Help Forum and has also shut down the Friend Connect discussion group.

With the integration of Google+ and Blogger it’s possible we’ll soon see even deeper integration between Blogger’s commenting system and Google+ comments in the future.

That move would position Google+ against Facebook on another major social networking front:

Blog commenting.

Facebook Comments provide a way for authenticated users to sign in using their Facebook credentials in order to leave a comment on blogs and websites.

With the recent news that Google+ will also be supporting the use of pseudonyms as well, it sets up Google+ as a social networking platform that could soon rival Facebook as another option for sign-ins, authentication and therefore, for blog commenting as well.

We’ll keep you posted!

Google Just Got Personal

Last week I mentioned search giant Google’s recent change to its search results with the addition of “Search Plus Your World.” And I promised to take a deeper look at some of the features. So here it is:

At the moment, Search Plus Your World is available to users signed in on Google.com in English and this new transformation makes it possible for them to find their own information on the web, including information about people they know and the content they’ve shared with them.

Google’s Amit Singhal wrote in a recent blog post announcing the major change, “We’re transforming Google into a search engine that understands not only content, but also people and relationships.”

Although the search giant began this change with the introduction of Social Search, it has now, through “Search plus Your World, added three new features:

Personal Results

Personal Results allows users to locate information specific to their community. This includes Google + photos and posts. So if a user wants to find information about a particular vacation destination they can use the web to search and learn from the experiences of their friends, including links shared by friends, such as restaurants, and activities enjoyed while on their vacation. Personal Results will include both the user’s information and those shared with the user, but only the user will be able to see these results.

Profiles in Search

With Profiles in Search users can now locate people they’re close to or might be interested in following both in autocomplete and results. This will allow users to find the person they’re looking for and connect with them straight from the search results.

People and Pages

People and Pages, The third and final feature will help users find profiles and Google + pages relevant to a particular topic or area of interest. It will also allow users to follow these people with a few simple clicks.

In addition to announcing the new features, Google has addressed the obvious concerns about privacy and security, since most of the personal information users will now find in search results will be of private photos and conversations and has assured readers that Search Plus Your World is secured by SSL encryption, the same level of security and privacy it has for Google +.

Search Plus Your World will not feature content from Facebook and Twitter, since these services don’t allow search engines to crawl them and store information.

Google wants to be transparent about how these features work, so search results will now be marked as; “Public,” “Limited” or “Only You” and by selecting one of two buttons on the upper right of the results page, users can view search results with or without personal content.

So that’s it for this week on the Online Revolution Blog.

See you next week with some more updates and the latest news in Online Marketing.

Is Google Plus Becoming Vital For SEO?

Search giants Google recently unveiled a major change to its search results with the addition of “Search Plus Your World.”

With this latest change, search giants Google have made it possible for users to find their own information on the web, including photos and content shared by themselves and other members of their network.

Most of this “personal” information though doesn’t come from Twitter, Facebook, or any other sources it all comes from Google Plus, which is why Google’s social networking site could just become one of the most important tools for Internet marketing.

Experts in the industry have already noticed the way Search Plus Your World offers personal information from Google Plus over other networks.

This of course means that if a user or members of a user’s network are not on Google Plus, their information will not be included in the personalized search results offered by Search Plus Your World.

While this latest move by Google does raise quite a few concerns, most notably legal issues and product quality, it also creates new opportunities for internet marketers.

In brief, having a Google Plus account could become so important that it can potentially bump a Google Plus page to the top of the sidebar results!

Google Plus accounts have not only flooded the search results pages of Search Plus Your World, but also taken over the search box, even for users who are not signed into Google meaning that being friends on Google Plus will not only lead to better rankings in personal results, now can even help with your regular listings.

There are some interesting new features that we will be looking at next week so stay tuned and we’ll see you then.

Google Voice in 38 Languages

Search giants Google are constantly looking for ways to make connecting with other people easier and now reaching the people you care about is even easier with Google Voice.

Google Voice is now live in 38 languages and you can make low rate calls to over 150 destinations right from inside your Gmail account.

Last year people in the America could already call mobiles and landlines from within Gmail and now it is also available to people all over Europe.

Calling credits can be brought in Euros, Pounds, Canadian Dollars and U.S. Dollars and as there are no connection fees you only pay for the time you talk and to help reduce the cost of staying connected Google have also lowered their calling rates to over 150 destinations around the world.

Calls to mobile phones in the U.K. Spain or Germany are only €0.08 per minute and landlines are only €0.02 per minute. To call a mobile in Mexico will only cost you €0.15 per minute and for €0.02 per minute you can call any phone in China or India.

Look out for a little green phone icon showing up on top of your chat list. (You will need to have the voice and video plug-in installed to use this service)

I have to wonder how Microsoft who recently acquired Skype feels about this latest move by Google.

Watch this space and I’ll keep you posted. www.online-m.com

Understanding The Google +1 Button

The Google “plus One” (+1) Button in simple terms is a direct rival to Facebook’s Like Button.

When Facebook introduced their like button it was a huge success and millions of website owners around the world immediately placed the like button on their sites to improve their social media interaction and reach a wider audience within their markets. The practice spread like wildfire.

Each time a person likes a site using the Facebook Like button; the action is posted to that person’s Facebook wall and is visible to all their friends.

This is a viral marketing goldmine!

Because of the huge impact that the Facebook Like Button has had on the social media marketing scene Google want to do the same with their (+1) Button.

At the moment, you can (+1) your search results in Google search. This will tell Google that this search result was preferred over other search results for the keywords you entered. Given that Google has been searching for ways to improve its search results by providing users with better content, this should serve Google very well. The (+1) button will tell Google “I like this search result.”

Now here’s the exciting part!

Imagine your website has a (+1) Button that your visitors are clicking on. What do you think that tells Google about your website?

Yep, you got it, people like your content!

It’s still a bit early to know for sure, but rumor has it that these clicks will have an impact on your future search engine rankings (the more clicks you get, the better it is for your rankings)

 

For more social media information, please visit www.online-m.com