Serving the Best Business Results on the Web

OnServe Online RevolutionUsing one agency for all of your eMarketing requirements saves you time and money – manage one relationship, hold one company responsible!

Today’s “always-on” consumers require an “always-on” attitude, with an eMarketing Solution that will meet the needs of this constantly evolving and CONSTANTLY demanding market sector. eMarketing activities tend to be fast-paced with quick reactions to unprecedented changes that affect the behavioural patterns of your audience – sometimes this is economic activity or sometimes this may be a new social media platform with instant popularity.

OnServe© from Online Marketing is a Business Solution that ensures that your company is giving eMarketing the focused attention that it requires, whilst you get on with the things that you’re good at.

In short, OnServe© generates the incoming enquiries and allows you the time to look after the clients once they’ve arrived at your door.

OnServe from Online RevolutionThe important thing to know when managing a new online marketing campaign is that what works for one company, may not work for you. There is no short-cut to online marketing success. We spend time with our new clients, evaluating their online marketing strategy, analysing their web presence, strengthening weaknesses and identifying which of our core services would best suit their requirements. OnServe© expert services include:

  • AdWords
  • Social Media
  • Websites
  • Optimisation
  • Email Marketing

A successful eMarketing campaign provides a return on the investment made. Therefore, it is important to keep costs under control and have a setup that is easily scalable to specific business activities at any given time. Outsourcing your eMarketing department means that you secure good results at a lower cost to your company! For more information on our Online Marketing Services see our earlier blog.

Contact us today for a free OnServe© consultation.

http://www.online-m.com/onserve

UK : 0871 987 1730

DE : 0711 268 99733

ES : 951 203 987

Columbia: 5713819258 (09.00 – 11.30)

What Google did for Christmas … and New Year…

On December 21st Google rolled out their latest SEO update. Then they rolled out another a little less than a month later. This is the 24th change to their “Panda” algorithm that was first launched on February 24th, 2011 (the programming code that is used to identify websites and arrange them in a particular order on the search engine).

Why are these Google updates in important for your business? Well, because it is nice to have a website, but can anyone actually find it? Online visibility is essential when trying to attract new, unique traffic. And google holds 67% of the search engine market share so staying within their favour, acts in your own favour

Your website needs to rank as highly as possible in the search engine results pages (SERPs) for the most common search terms that are specific to your business. If you manage that, you’ll also manage to generate larger amounts of traffic, improve product visibility and boost brand awareness. The desired result of all of these activities is an increase in enquiries (therefore, sales).

Google themselves encourage you to focus on your website content so that you look (and therefore, they look) as sophisticated and as relevant as possible for Google surfers. But Google also warns about the importance of selecting a knowledgeable SEO manager, “make sure to research the potential [SEO] advantages as well as the damage that an irresponsible SEO can do to your site”.

Online Revolution for SEOUsing an agency like Online Marketing saves you time and money by managing just one relationship for all of your online marketing needs, holding one company accountable while enabling you to concentrate on running your business to its full potential.

What should you be considering when reviewing your SEO requirements? Well, the basics are quite straightforward really.

  • Look at the structure of your website.
  • Look at your text. Is it well written?
  • Does your site portray your experience and knowledge in your industry?
  • Have you considered keywords?
  • Have you signed up to google’s support tools such as analytics and webmaster?

Of course, good SEO work can range from getting the core requirements right to a dedicated google marketing strategy that will start to see you move up the search engines listings. The first thing to do is to consider your aims and ambitions and then to set an available budget. Companies such as Online Marketing can assess your goals and advise you on realistic expectations.

SEO for google is a constant requirement. Whilst initial setup is more timely, there are weekly/monthly reviews and activities that should be completed if your business is to stay atop of the listings (as google updates their algorithms, so must you update your SEO activities). And the best results are attained with other complimentary online marketing activities such as adwords, email marketing or social media campaigns.

For further information on Online Marketing’s full range of online marketing services, please download our brochure:

http://www.online-m.com/download

 

Is Google Plus Becoming Vital For SEO?

Search giants Google recently unveiled a major change to its search results with the addition of “Search Plus Your World.”

With this latest change, search giants Google have made it possible for users to find their own information on the web, including photos and content shared by themselves and other members of their network.

Most of this “personal” information though doesn’t come from Twitter, Facebook, or any other sources it all comes from Google Plus, which is why Google’s social networking site could just become one of the most important tools for Internet marketing.

Experts in the industry have already noticed the way Search Plus Your World offers personal information from Google Plus over other networks.

This of course means that if a user or members of a user’s network are not on Google Plus, their information will not be included in the personalized search results offered by Search Plus Your World.

While this latest move by Google does raise quite a few concerns, most notably legal issues and product quality, it also creates new opportunities for internet marketers.

In brief, having a Google Plus account could become so important that it can potentially bump a Google Plus page to the top of the sidebar results!

Google Plus accounts have not only flooded the search results pages of Search Plus Your World, but also taken over the search box, even for users who are not signed into Google meaning that being friends on Google Plus will not only lead to better rankings in personal results, now can even help with your regular listings.

There are some interesting new features that we will be looking at next week so stay tuned and we’ll see you then.