Key Online Marketing Tips for 2013

The online marketing industry will continue to change at a rapid pace throughout 2013. A number of new platforms will be released, but the success or fail of each is unpredictable due to the viral rollercoaster that we are now very familiar with.

However, as the term “always-on” is coined in the marketing industry, the pressure to keep up with marketing demands heightens. Online Marketing recommends a few key aspects of any good online marketing campaign, whatever else the next 12 months brings.

1. Social Media Marketing

A good social media campaign can work for every single type of business. And if you’re in any doubt, just look at the variety of business-types within the top spenders list. Each of the following literally dedicates billions of pounds to marketing campaigns on sites such as Twitter, Facebook, Linkedin, Tumblr, MySpace and Pinterest; Kellogg’s, Dell, eBay, Toyota, Walt Disney, Verizon, L’Oreal.

Social media is a phenomenon that cannot be undone (though new contenders will continue to try and outdo it!). The power of free speech online is too great and there is a sense of choice for the visitor or viewer that is impossible via television, radio or print media. Contact Online Marketing for specific information on how to perfect your social media campaign.

2. Inbound Marketing

Marketeers are feeling a mounting pressure to become more sophisticated in their marketing efforts. Continual interruptions to potential customers’ viewing or surfing is certainly not de rigueur. Instead we seek opportunity for “natural” product placement or mention, a technique that tends to have a higher response rate.

3. Mobile Marketing

The average consumer today is predicted to spend 50% of their time accessing the web via a mobile device. Traditionally that means that 50% of the marketing budget would be allocated to mobile online marketing. However, depending upon your specific industry, this might not be enough. Mobile onliners tend to have a higher “impulse buy” rate and the immediate response to marketing efforts is often a lot more powerful.

In addition, the growth rate of mobile online access is expected to heavily outweigh desktop access. So, to be ahead of the game, make sure that you know what your mobile marketing strategy is. Contact Online Marketing for more information.

4. Content

The days of content duplication and keyword repetition are now firmly in the past. Google will penalise you or, in severe cases, drop you from their listings entirely. High level copywriting now reigns King. Whatever your online marketing activity, your text needs to be clear, concise and correct. Not only does Google take note but so do your customers.

5. Design

If you are working within a competitive industry, sometimes the easiest way to put yourself ahead of the rest is with a really sharp look. Clients respond to a company that cares about their appearance. And it is here that trust and liking can be secured with the people that matter the most. Of course, there are always incidences of companies that have gone too far down this route. Style and substance should always be balanced and key messages should never be lost amongst a pretty picture.

Online Marketing can review your online marketing requirements for 2013 and make some simple suggestions that can transform your income for the year ahead. We believe in covering the basics and getting them right.


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