And so to close up our Blogging for Business series we need to look at optimizing your blog content for the search engines.
Your blog won’t be very helpful to your business or your readers if they can’t find your new content.
You need to make sure your blog is discoverable and you need to make sure that when you add new content, your regular readers immediately know about it and will be able to find it.
Here are four of the most common ways to make sure your blog content is easily discoverable.
1. Make your blog easy to find by linking to it prominently from your company’s web site and including your blog’s URL in your email signature, on your business cards, and in all your sales and marketing material.
2. Use a full RSS feed and make it easy for your readers to find and subscribe to. (The goal of a good business blog is to get read, not boost page views)
3. Use social media networks like Twitter and Facebook as a way to let your fans and followers know when there is new blog content, and make it easy for your readers to share the content with each other through the social media channels and email.
4. Optimize the blog for search engines by putting relevant keywords in post titles and URL slugs and write about the things that your customers are most likely to be searching for (but avoid sounding artificial simply so you can stuff some more keywords into a post).
And Lastly but probably the most important and useful blogging tip I can give to anyone is to be patient and don’t expect too much, too soon.
Blogging isn’t a sprint, it’s a marathon.
Your blog won’t be an overnight success, and for the first few months it might feel like you’re writing just for yourself.
It can take time to build up your readership and have a regular community of people who participate on your blog.
Don’t expect immediate returns from your blog and do expect to put in a lot of time and hard work.
Set yourself attainable goals and realize that you’re in it for the long haul.
Don’t give up in the first three months, you really need to give it at least a year of regularly putting out quality, original content and make sure that your blog is easy to find, and that your readers are able to easily comment and share your posts with others.
There’s a few short tips to get you started Blogging for Business.
I hope you have enjoyed this short series and found it useful.
Next week we’ll be looking at Google again and their latest search engine updates.
See you all then.