What Google did for Christmas … and New Year…

On December 21st Google rolled out their latest SEO update. Then they rolled out another a little less than a month later. This is the 24th change to their “Panda” algorithm that was first launched on February 24th, 2011 (the programming code that is used to identify websites and arrange them in a particular order on the search engine).

Why are these Google updates in important for your business? Well, because it is nice to have a website, but can anyone actually find it? Online visibility is essential when trying to attract new, unique traffic. And google holds 67% of the search engine market share so staying within their favour, acts in your own favour

Your website needs to rank as highly as possible in the search engine results pages (SERPs) for the most common search terms that are specific to your business. If you manage that, you’ll also manage to generate larger amounts of traffic, improve product visibility and boost brand awareness. The desired result of all of these activities is an increase in enquiries (therefore, sales).

Google themselves encourage you to focus on your website content so that you look (and therefore, they look) as sophisticated and as relevant as possible for Google surfers. But Google also warns about the importance of selecting a knowledgeable SEO manager, “make sure to research the potential [SEO] advantages as well as the damage that an irresponsible SEO can do to your site”.

Online Revolution for SEOUsing an agency like Online Marketing saves you time and money by managing just one relationship for all of your online marketing needs, holding one company accountable while enabling you to concentrate on running your business to its full potential.

What should you be considering when reviewing your SEO requirements? Well, the basics are quite straightforward really.

  • Look at the structure of your website.
  • Look at your text. Is it well written?
  • Does your site portray your experience and knowledge in your industry?
  • Have you considered keywords?
  • Have you signed up to google’s support tools such as analytics and webmaster?

Of course, good SEO work can range from getting the core requirements right to a dedicated google marketing strategy that will start to see you move up the search engines listings. The first thing to do is to consider your aims and ambitions and then to set an available budget. Companies such as Online Marketing can assess your goals and advise you on realistic expectations.

SEO for google is a constant requirement. Whilst initial setup is more timely, there are weekly/monthly reviews and activities that should be completed if your business is to stay atop of the listings (as google updates their algorithms, so must you update your SEO activities). And the best results are attained with other complimentary online marketing activities such as adwords, email marketing or social media campaigns.

For further information on Online Marketing’s full range of online marketing services, please download our brochure:



Key Online Marketing Tips for 2013

The online marketing industry will continue to change at a rapid pace throughout 2013. A number of new platforms will be released, but the success or fail of each is unpredictable due to the viral rollercoaster that we are now very familiar with.

However, as the term “always-on” is coined in the marketing industry, the pressure to keep up with marketing demands heightens. Online Marketing recommends a few key aspects of any good online marketing campaign, whatever else the next 12 months brings.

1. Social Media Marketing

A good social media campaign can work for every single type of business. And if you’re in any doubt, just look at the variety of business-types within the top spenders list. Each of the following literally dedicates billions of pounds to marketing campaigns on sites such as Twitter, Facebook, Linkedin, Tumblr, MySpace and Pinterest; Kellogg’s, Dell, eBay, Toyota, Walt Disney, Verizon, L’Oreal.

Social media is a phenomenon that cannot be undone (though new contenders will continue to try and outdo it!). The power of free speech online is too great and there is a sense of choice for the visitor or viewer that is impossible via television, radio or print media. Contact Online Marketing for specific information on how to perfect your social media campaign.

2. Inbound Marketing

Marketeers are feeling a mounting pressure to become more sophisticated in their marketing efforts. Continual interruptions to potential customers’ viewing or surfing is certainly not de rigueur. Instead we seek opportunity for “natural” product placement or mention, a technique that tends to have a higher response rate.

3. Mobile Marketing

The average consumer today is predicted to spend 50% of their time accessing the web via a mobile device. Traditionally that means that 50% of the marketing budget would be allocated to mobile online marketing. However, depending upon your specific industry, this might not be enough. Mobile onliners tend to have a higher “impulse buy” rate and the immediate response to marketing efforts is often a lot more powerful.

In addition, the growth rate of mobile online access is expected to heavily outweigh desktop access. So, to be ahead of the game, make sure that you know what your mobile marketing strategy is. Contact Online Marketing for more information.

4. Content

The days of content duplication and keyword repetition are now firmly in the past. Google will penalise you or, in severe cases, drop you from their listings entirely. High level copywriting now reigns King. Whatever your online marketing activity, your text needs to be clear, concise and correct. Not only does Google take note but so do your customers.

5. Design

If you are working within a competitive industry, sometimes the easiest way to put yourself ahead of the rest is with a really sharp look. Clients respond to a company that cares about their appearance. And it is here that trust and liking can be secured with the people that matter the most. Of course, there are always incidences of companies that have gone too far down this route. Style and substance should always be balanced and key messages should never be lost amongst a pretty picture.

Online Marketing can review your online marketing requirements for 2013 and make some simple suggestions that can transform your income for the year ahead. We believe in covering the basics and getting them right.


For more online marketing advice, please visit: www.online-m.com