On December 21st Google rolled out their latest SEO update. Then they rolled out another a little less than a month later. This is the 24th change to their “Panda” algorithm that was first launched on February 24th, 2011 (the programming code that is used to identify websites and arrange them in a particular order on the search engine).
Why are these Google updates in important for your business? Well, because it is nice to have a website, but can anyone actually find it? Online visibility is essential when trying to attract new, unique traffic. And google holds 67% of the search engine market share so staying within their favour, acts in your own favour
Your website needs to rank as highly as possible in the search engine results pages (SERPs) for the most common search terms that are specific to your business. If you manage that, you’ll also manage to generate larger amounts of traffic, improve product visibility and boost brand awareness. The desired result of all of these activities is an increase in enquiries (therefore, sales).
Google themselves encourage you to focus on your website content so that you look (and therefore, they look) as sophisticated and as relevant as possible for Google surfers. But Google also warns about the importance of selecting a knowledgeable SEO manager, “make sure to research the potential [SEO] advantages as well as the damage that an irresponsible SEO can do to your site”.
Using an agency like Online Marketing saves you time and money by managing just one relationship for all of your online marketing needs, holding one company accountable while enabling you to concentrate on running your business to its full potential.
What should you be considering when reviewing your SEO requirements? Well, the basics are quite straightforward really.
- Look at the structure of your website.
- Look at your text. Is it well written?
- Does your site portray your experience and knowledge in your industry?
- Have you considered keywords?
- Have you signed up to google’s support tools such as analytics and webmaster?
Of course, good SEO work can range from getting the core requirements right to a dedicated google marketing strategy that will start to see you move up the search engines listings. The first thing to do is to consider your aims and ambitions and then to set an available budget. Companies such as Online Marketing can assess your goals and advise you on realistic expectations.
SEO for google is a constant requirement. Whilst initial setup is more timely, there are weekly/monthly reviews and activities that should be completed if your business is to stay atop of the listings (as google updates their algorithms, so must you update your SEO activities). And the best results are attained with other complimentary online marketing activities such as adwords, email marketing or social media campaigns.
For further information on Online Marketing’s full range of online marketing services, please download our brochure: