Serving the Best Business Results on the Web

OnServe Online RevolutionUsing one agency for all of your eMarketing requirements saves you time and money – manage one relationship, hold one company responsible!

Today’s “always-on” consumers require an “always-on” attitude, with an eMarketing Solution that will meet the needs of this constantly evolving and CONSTANTLY demanding market sector. eMarketing activities tend to be fast-paced with quick reactions to unprecedented changes that affect the behavioural patterns of your audience – sometimes this is economic activity or sometimes this may be a new social media platform with instant popularity.

OnServe© from Online Marketing is a Business Solution that ensures that your company is giving eMarketing the focused attention that it requires, whilst you get on with the things that you’re good at.

In short, OnServe© generates the incoming enquiries and allows you the time to look after the clients once they’ve arrived at your door.

OnServe from Online RevolutionThe important thing to know when managing a new online marketing campaign is that what works for one company, may not work for you. There is no short-cut to online marketing success. We spend time with our new clients, evaluating their online marketing strategy, analysing their web presence, strengthening weaknesses and identifying which of our core services would best suit their requirements. OnServe© expert services include:

  • AdWords
  • Social Media
  • Websites
  • Optimisation
  • Email Marketing

A successful eMarketing campaign provides a return on the investment made. Therefore, it is important to keep costs under control and have a setup that is easily scalable to specific business activities at any given time. Outsourcing your eMarketing department means that you secure good results at a lower cost to your company! For more information on our Online Marketing Services see our earlier blog.

Contact us today for a free OnServe© consultation.

http://www.online-m.com/onserve

UK : 0871 987 1730

DE : 0711 268 99733

ES : 951 203 987

Columbia: 5713819258 (09.00 – 11.30)

What Google did for Christmas … and New Year…

On December 21st Google rolled out their latest SEO update. Then they rolled out another a little less than a month later. This is the 24th change to their “Panda” algorithm that was first launched on February 24th, 2011 (the programming code that is used to identify websites and arrange them in a particular order on the search engine).

Why are these Google updates in important for your business? Well, because it is nice to have a website, but can anyone actually find it? Online visibility is essential when trying to attract new, unique traffic. And google holds 67% of the search engine market share so staying within their favour, acts in your own favour

Your website needs to rank as highly as possible in the search engine results pages (SERPs) for the most common search terms that are specific to your business. If you manage that, you’ll also manage to generate larger amounts of traffic, improve product visibility and boost brand awareness. The desired result of all of these activities is an increase in enquiries (therefore, sales).

Google themselves encourage you to focus on your website content so that you look (and therefore, they look) as sophisticated and as relevant as possible for Google surfers. But Google also warns about the importance of selecting a knowledgeable SEO manager, “make sure to research the potential [SEO] advantages as well as the damage that an irresponsible SEO can do to your site”.

Online Revolution for SEOUsing an agency like Online Marketing saves you time and money by managing just one relationship for all of your online marketing needs, holding one company accountable while enabling you to concentrate on running your business to its full potential.

What should you be considering when reviewing your SEO requirements? Well, the basics are quite straightforward really.

  • Look at the structure of your website.
  • Look at your text. Is it well written?
  • Does your site portray your experience and knowledge in your industry?
  • Have you considered keywords?
  • Have you signed up to google’s support tools such as analytics and webmaster?

Of course, good SEO work can range from getting the core requirements right to a dedicated google marketing strategy that will start to see you move up the search engines listings. The first thing to do is to consider your aims and ambitions and then to set an available budget. Companies such as Online Marketing can assess your goals and advise you on realistic expectations.

SEO for google is a constant requirement. Whilst initial setup is more timely, there are weekly/monthly reviews and activities that should be completed if your business is to stay atop of the listings (as google updates their algorithms, so must you update your SEO activities). And the best results are attained with other complimentary online marketing activities such as adwords, email marketing or social media campaigns.

For further information on Online Marketing’s full range of online marketing services, please download our brochure:

http://www.online-m.com/download

 

Key Online Marketing Tips for 2013

The online marketing industry will continue to change at a rapid pace throughout 2013. A number of new platforms will be released, but the success or fail of each is unpredictable due to the viral rollercoaster that we are now very familiar with.

However, as the term “always-on” is coined in the marketing industry, the pressure to keep up with marketing demands heightens. Online Marketing recommends a few key aspects of any good online marketing campaign, whatever else the next 12 months brings.

1. Social Media Marketing

A good social media campaign can work for every single type of business. And if you’re in any doubt, just look at the variety of business-types within the top spenders list. Each of the following literally dedicates billions of pounds to marketing campaigns on sites such as Twitter, Facebook, Linkedin, Tumblr, MySpace and Pinterest; Kellogg’s, Dell, eBay, Toyota, Walt Disney, Verizon, L’Oreal.

Social media is a phenomenon that cannot be undone (though new contenders will continue to try and outdo it!). The power of free speech online is too great and there is a sense of choice for the visitor or viewer that is impossible via television, radio or print media. Contact Online Marketing for specific information on how to perfect your social media campaign.

2. Inbound Marketing

Marketeers are feeling a mounting pressure to become more sophisticated in their marketing efforts. Continual interruptions to potential customers’ viewing or surfing is certainly not de rigueur. Instead we seek opportunity for “natural” product placement or mention, a technique that tends to have a higher response rate.

3. Mobile Marketing

The average consumer today is predicted to spend 50% of their time accessing the web via a mobile device. Traditionally that means that 50% of the marketing budget would be allocated to mobile online marketing. However, depending upon your specific industry, this might not be enough. Mobile onliners tend to have a higher “impulse buy” rate and the immediate response to marketing efforts is often a lot more powerful.

In addition, the growth rate of mobile online access is expected to heavily outweigh desktop access. So, to be ahead of the game, make sure that you know what your mobile marketing strategy is. Contact Online Marketing for more information.

4. Content

The days of content duplication and keyword repetition are now firmly in the past. Google will penalise you or, in severe cases, drop you from their listings entirely. High level copywriting now reigns King. Whatever your online marketing activity, your text needs to be clear, concise and correct. Not only does Google take note but so do your customers.

5. Design

If you are working within a competitive industry, sometimes the easiest way to put yourself ahead of the rest is with a really sharp look. Clients respond to a company that cares about their appearance. And it is here that trust and liking can be secured with the people that matter the most. Of course, there are always incidences of companies that have gone too far down this route. Style and substance should always be balanced and key messages should never be lost amongst a pretty picture.

Online Marketing can review your online marketing requirements for 2013 and make some simple suggestions that can transform your income for the year ahead. We believe in covering the basics and getting them right.

 

For more online marketing advice, please visit: www.online-m.com

 

Social Media Profiles – Getting The Most Out Of Your Internet Marketing

One of the most powerful and proven methods to boost your Internet marketing efforts is to create a Social Media Profile for your business.

Marketing your business on the popular social networking sites like Google+, Facebook, Twitter and YouTube allows you to engage directly with your customers.

Creating a Social Media Profile enables you to connect better with your customers and create long-lasting relationships which are crucial to the long term future and growth of your business.

A Social Media Profile is also an excellent way to create and preserve a solid brand name and will help you to stand out from other companies with the same or similar names.

Social media campaigns will also help to boost your site rank and gain traffic to your website through natural linking, thus pushing your website further up the search engines.

All the major search engines take note of the number of times your business is mentioned on trusted sites when they work out page rank, so creating a social media profile on the more popular social networking sites supports good SEO strategies and naturally boosts site rank, but probably one of the biggest advantages to creating a social media profile is the power to keep your customers loyal!

If you would like to find out more about social media profile creation, give us a call today and see how we could help you get the most out of your Online Marketing Campaigns.

Is Google Plus Becoming Vital For SEO?

Search giants Google recently unveiled a major change to its search results with the addition of “Search Plus Your World.”

With this latest change, search giants Google have made it possible for users to find their own information on the web, including photos and content shared by themselves and other members of their network.

Most of this “personal” information though doesn’t come from Twitter, Facebook, or any other sources it all comes from Google Plus, which is why Google’s social networking site could just become one of the most important tools for Internet marketing.

Experts in the industry have already noticed the way Search Plus Your World offers personal information from Google Plus over other networks.

This of course means that if a user or members of a user’s network are not on Google Plus, their information will not be included in the personalized search results offered by Search Plus Your World.

While this latest move by Google does raise quite a few concerns, most notably legal issues and product quality, it also creates new opportunities for internet marketers.

In brief, having a Google Plus account could become so important that it can potentially bump a Google Plus page to the top of the sidebar results!

Google Plus accounts have not only flooded the search results pages of Search Plus Your World, but also taken over the search box, even for users who are not signed into Google meaning that being friends on Google Plus will not only lead to better rankings in personal results, now can even help with your regular listings.

There are some interesting new features that we will be looking at next week so stay tuned and we’ll see you then.

Facebook’s News Subscription Feature

Following on from last week’s article the Facebook news subscription feature gives you the ability to subscribe to news and control the information you see from friends or businesses.

You can now subscribe to see all updates, most updates, or only important updates.

Facebook’s blog explains it in more depth but basically, if you select to see all updates from someone, then you will see everything that person posts. If you select most updates, then you will see roughly the same amount of posts that you are used to, but if you select to see only important updates, then Facebook will only show you important highlights once in a while.

This new subscription feature allowing you to elect to see all the posts from certain people will obviously be more beneficial for businesses and can save you a lot of time as you won’t have to remember to check out various different pages throughout the day.

All the information you want to see will be automatically siphoned through your personal news feed and the “Live News Ticker” will give you real time updates from people as it happens live on the web.

With the live news ticker, if your friend comments on someone else’s status, you get to see it right away even if you aren’t friends with the other person without having to visit either page. Another useful bonus for businesses as now all your friends get to see your recent activity regardless of whether they visit your page or not.

As always they have the option to unsubscribe, but chances are if they are friends they will want to see what you’re posting or “liking.”

See you all next week.

The New Facebook – Love it or Hate it, It’s Here to Stay!

In this day and age with technology constantly evolving it seems we are inundated almost every day with new features, new interfaces and improved designs that can sometimes make your head spin.

Facebook is no exception and has made a lot of changes over the past year and just recently made some major modifications to its features.

Whether you’re a fan or not they are here to stay.

One feature that Facebook has changed recently is its news feed layout. Before you had two feeds: the “Top News” and “Most Recent News” but if you only logged in occasionally you wouldn’t see anything that had happened a week ago.

Now the most interesting stories will always be displayed at the top so you won’t have to worry about missing anything important.

Prior to this change, you had to scroll down quite a bit to see what had been posted the day before. If your business relies heavily on social media, then this is labour intensive. Now with the new customizable news feed it will save you a lot of time in the long run.

Next week I will be looking at the new subscription feature.

See you then.

 

www.online-m.com

Is your site ready for the mobile market?

Carrying on from last week’s article about the emerging mobile device market here as promised is a couple of things you can do to make sure your site is mobile friendly.

If your business relies on the internet to generate revenue, then it is critical that you make adjustments to accommodate mobile customers.

A lot of people don’t realize that iPads and iPhones will not play Flash video without a special application that you need to download so if you have a lot of videos on your site that use flash, you may want to post a link to the application on your site so that your iPad and iPhone users can install it and view your videos.

Another tip is to resize and compress images for the small screen to ensure fast page loading and eliminate any images that are really unnecessary.

Of course, that is just two examples of how you can create a mobile-friendly website.

There are a lot of things that can be done to make viewing your site an easier and more enjoyable experience for mobile users, just visit Google and search “creating a mobile friendly website” or something similar and you’ll find a wealth of information on the topic that will help you identify things you may or may not want to change.

I received an interesting email last week regarding “How do you feel about Facebook’s Facial Recognition Program?”  I will be answering it here next week.

Please keep your queries coming in and I will try to answer as many as possible here on this blog.

See you all next week.

Is The Mobile Market Killing Traditional Websites?

Mobile Marketing is the latest hot topic online so I thought with the growing numbers of internet-capable mobile devices I would take a brief look over the next couple of weeks at how the mobile market might affect traditional websites and what you can do to take advantage of the growing number of mobile users accessing the internet today.

For the first time ever, companies are shipping more smart phones than computers and the fact that Google recently bought mobile giant Motorola could be a good pointer that mobile marketing will be the future niche for promoting your business.

I am often asked buy companies whether they need to change their websites and Facebook pages to accommodate mobile devices and the answer is going to be a bit different for everyone.

A good pointer as to whether you should be making changes is to check your traffic stats. If a significant portion of your traffic comes from mobile devices then you probably should be looking at what you can do to make your sites more mobile friendly.

If only a small amount of traffic is mobile then changing your site probably isn’t going to be worth your time just yet.

Either way, with the internet changing so rapidly and everybody’s needs being different, you are always safer to get some expert advice from a reputable company who can advise you on the latest trends and offer you the best digital marketing strategy to suit your individual business needs.

Next week I’ll be giving you some tips on how to make your site mobile friendly and looking at how to link it all together with a good social network marketing plan.

Understanding The Google +1 Button

The Google “plus One” (+1) Button in simple terms is a direct rival to Facebook’s Like Button.

When Facebook introduced their like button it was a huge success and millions of website owners around the world immediately placed the like button on their sites to improve their social media interaction and reach a wider audience within their markets. The practice spread like wildfire.

Each time a person likes a site using the Facebook Like button; the action is posted to that person’s Facebook wall and is visible to all their friends.

This is a viral marketing goldmine!

Because of the huge impact that the Facebook Like Button has had on the social media marketing scene Google want to do the same with their (+1) Button.

At the moment, you can (+1) your search results in Google search. This will tell Google that this search result was preferred over other search results for the keywords you entered. Given that Google has been searching for ways to improve its search results by providing users with better content, this should serve Google very well. The (+1) button will tell Google “I like this search result.”

Now here’s the exciting part!

Imagine your website has a (+1) Button that your visitors are clicking on. What do you think that tells Google about your website?

Yep, you got it, people like your content!

It’s still a bit early to know for sure, but rumor has it that these clicks will have an impact on your future search engine rankings (the more clicks you get, the better it is for your rankings)

 

For more social media information, please visit www.online-m.com